Psychology and Multitasking Talent free essay sample

In the current society, numerous people of various sexual orientation expects on doing performing various tasks by completing the undertaking right away. Both performing multiple tasks and isolated consideration have similar ramifications. Some researcher’s ready to confirmation that between the two sexes, there are no huge contrasts in their performing various tasks. Be that as it may, ladies are normally better at performing various tasks as they shuffled a greater number of assignments than man. There are a few reasons that ladies perform various tasks superior to man in way of natural contrasts, recurrence on shuffling errands and capacities on performing multiple tasks. Right off the bat, lady leads towards a more prominent organic distinction than man. Women’s have enormous piece of â€Å"Corpus callosum† in the mind which animates two discussion at the same time (Halpern, 2000). Next, dominant part of man would prefer to center utilizing single indication while lady blended numerous thoughts from the air (Williams amp; Meck, 1990). Indeed, the operational IQ in man decline essentially contrasted with lady while performing requesting undertakings (Wilson amp; Packard, 2005). We will compose a custom article test on Brain research and Multitasking Talent or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Furthermore, ladies are proficient in shuffling enormous measure of assignment as often as possible. Ladies for the most part carry on the lion’s portion of house tasks and looking after children holding down their own vocation work (ABCScience, 2011). At that point, as their own family turn on the warmth towards them to shuffle extraordinary measure of errand thus they become normally better at performing various tasks (Spence, 2012). Besides, lady achieve for the most serious classes of performing multiple tasks in the local work, for example, scutwork and looking after children, (2007). At last, lady outperforms man because of predominance in performing various tasks capacities. Most explicitly, ladies will in general accomplish task at impressively higher stage than man as they show their common ability for performing various tasks (Bratley, n. d). Next, ladies may inalienable the capacity to be increasingly unique and precise by doing task productively when contrasted with man (Criss, 2006). Moreover, ladies are skilled in throwing for only a short time of period while they are shuffling with different errands (Richard, 2010). Taking everything into account, lady has a more noteworthy bit of leeway at performing various tasks as in natural contrasts, recurrence on shuffling errands and performing various tasks capacities than man. With their atural capacities, it permits them to be equitably gainful and effectively achieve task at the same time. Unmistakably, ladies may have controlled by these focal points to improved capacity to perform various tasks. Subsequently, ladies are greater at performing various tasks than men as ladies are normally capable at it. Procedures Based on the endeavor accomplished for this report, a few sources were gotten considerably from the web and online databases. Dominant part of the sources were appropriate as the subject has been chosen. The data accumulated was made out of two diaries, six articles and three books as the sources examine about performing multiple tasks between two sexual orientations. Indeed, the unwavering quality and validity are sensible for all sources got that demonstrates suitable proof to help my contention. All the sources are viewed as trustworthy and precise as the sources are being refreshed and the author’s are very much experienced in the specific field. In this manner, it is protected to expect that the sources are trusted and exact as indicated by the validity. Be that as it may, a few sources are sketchy in light of the fact that it didn’t relate with the contention, for example, composed by a few creators about disclosures from films and games, negative impacts and sexual orientation contrasts between kids on performing multiple tasks.

1987 Nobel Prize in Physics

1987 Nobel Prize in Physics The 1987 Nobel Prize in Physics went to German physicist J. Georg Bednorz and Swiss physicist K. Alexander Muller for revelation that specific classes of earthenware production could be planned that had adequately no electrical obstruction, implying that there were fired materials that could be utilized as superconductors. The key part of these earthenware production is that they spoke to the top of the line of high-temperature superconductors and their disclosure effectsly affected the kinds of materials that could be utilized inside advanced electronic gadgets Or on the other hand, in the expressions of the official Nobel Prize declaration, the two specialists got the honor for their significant advancement in the revelation of superconductivity in fired materials. The Science These physicists were not the first to find superconductivity, which had been distinguished in 1911 by Kamerlingh Onnes while looking into mercury. Basically, as mercury was decreased in temperature, there was a point where it appeared to lose all electrical obstruction, implying that electrical flow tally move through it unobstructed, making a supercurrent. This is being a superconductor. Be that as it may, the mercury just displayed the superconducting properties at low degrees close to supreme zero, around 4 degrees Kelvin. Later research during the 1970s identified materials that displayed superconducting properties at around 13 degrees Kelvin. Bednorz and Muller were cooperating to look into the conductive properties of earthenware production at an IBM inquire about research facility close to Zurich, Switzerland, in 1986, when they found the superconducting properties in these pottery at temperatures of roughly 35 degrees Kelvin. The material utilized by Bednorz and Muller was a compound of lanthanum and copper oxide that was doped with barium. These high-temperature superconductors were affirmed rapidly by different specialists, and they were granted the Nobel Prize in Physics the next year. The entirety of the high-temperature superconductors are known as a Type II superconductor, and one of the impacts of this is the point at which they have a solid attractive field applied, they will show just a partial Meissner effectâ that separates in a high attractive field, in light of the fact that at a specific force of attractive field the superconductivity of the material is wrecked by electrical vortices that structure inside the material. J. Georg Bednorz Johannes Georg Bednorz was conceived on May 16, 1950, in Neuenkirchen, in North-Rhine Westphalia in the Federal Republic of Germany (known to those of us in America as West Germany). His family had been uprooted and separated during World War II, yet they had rejoined in 1949 and he was a late expansion to the family. He went to the University of Munster in 1968, at first contemplating science and afterward progressing into the field of mineralogy, explicitly crystallography, finding the blend of science and material science more just as he would prefer. He worked at the IBM Zurich Research Laboratory throughout the mid year of 1972, which is the point at which he initially started working with Dr. Muller, leader of the material science division. He started chip away at his Ph.D. in 1977 at the Swiss Federal Institute of Technology, in Zurich, with chiefs Prof. Heini Granicher and Alex Muller. He formally joined the staff of IBM in 1982, 10 years after he spent the late spring working there as an understudy. He started taking a shot at the quest for a high-temperature superconductor with Dr. Muller in 1983, and they effectively distinguished their objective in 1986. K. Alexander Muller Karl Alexander Muller was conceived April 20, 1927, in Basel, Switzerland. He spent World War II in Schiers, Switzerland, going to the Evangelical College, finishing his baccalaureate degree in seven years, beginning at age 11 when his mom kicked the bucket. He lined this up with military preparing in the Swiss armed force and afterward changed to Zurichs Swiss Federal Institute of Technology. Among his teachers was famous physicist Wolfgang Pauli. He graduated in 1958, working then at the Battelle Memorial Institute in Geneva, at that point a Lecturer at the University of Zurich, and afterward at last getting an occupation at the IBM Zurich Research Laboratory in 1963. He directed a scope of research there, including filling in as a guide to Dr. Bednorz and working together on the examination to find high-temperature superconductors, which brought about the granting of this Nobel Prize in Physics.

Sample TOEFL Paired Choice Essay Study Alone or in a Group

Sample TOEFL Paired Choice Essay Study Alone or in a Group Sample TOEFL Paired Choice EssayThe QuestionSome students prefer to study and do homework alone. Others prefer to study and work on class assignments with a group of fellow students. Which do you prefer? Use specific reasons and examples to support your answer.Special Offer: TOEFL Essay Evaluation and ScoringYou can now sign up to have your practice essays evaluated and scored by the author of this page. This service is a great way to learn how you will do before test day and how you can best prepare for the big day. Sign up today.The Sample EssayEveryone has their own favorite study methods, and all of them have specific benefits. I am of the opinion that it is better to study alone than to study as part of a group. I feel this way for two main reasons, which I will explore in the following essay. First of all, studying alone helps us to focus on specific areas of a subject that we are struggling with, rather than doing a broad overview of the subject. Diligent students always atten d classes and communicate regularly with their professors and teachers, so they are constantly aware of which topics they need to focus on when they study. When people study in a group, everyone in the group has different needs, and the study session is required to touch on all of them. My own experience is a compelling example of this. As a freshman four years ago, I was not aware of the aforementioned drawback and found myself wasting my time studying in a group for an important European history exam. I knew that I really needed to focus on religious history, but sat uncomfortably through a group study session that progressed through political, cultural, scientific, literary and artistic history before touching only briefly on the issue of religion. As a result, I performed worse on the test than I would have if I had just studied alone. Furthermore, when people study in a group they are easily distracted. Many people will agree that they desire to socialize rather than study when they get together with their friends and classmates. For instance, in the group I mentioned above not only did I suffer from the fact that we only touched briefly on my problem area, but certain group members (including myself) were easily drawn off-topic. We were quick to make jokes about the material being covered, or make tenuous and meaningless connections between those topics and our own lives. Thankfully I have avoided this problem since then as I have decided to always prepare for exams by myself. In conclusion, I strongly believe that studying alone is better than studying in a group. This is because it allows me to focus on the areas that I need to, and because it helps me to avoid socializing when I should be doing real academic work.NoteThis is a sample TOEFL paired choice essay written by a native speaker. It follows our TOEFL writing templates for independent essays. If you find it useful, please remember that we have many more sample essaysfor you to read!

Historical Development of Police Agencies Essay - 1536 Words

Historical Development of Police Agencies CJA/204 August 8, 2011 Abstract Historically, policing in America mimicked that of the English. American ideas expanded on the English way of policing, to start an era of ever evolving police agencies. In the beginning policing was considered the civic duty of members of a community. These â€Å"drafted† officers were not paid or trained. Appointed Sheriff’s were motivated by money, and lost focus on enforcing the law. Policing was considered reactive in nature. This began to change as did society, industrialism and urbanization, brought with it a rise in crime, causing police to shift towards a more proactive approach to law enforcement. In the 1800’s new technologies began another change†¦show more content†¦Law enforcement in Colonial/Frontier America in the 17th and 18th centuries loosely followed the English policing styles that incorporated â€Å"watch and ward†, required no training and afforded no pay. It was considered a civic duty for all citizens and they ulti mately became responsible for community members behaviors (Schmallager, 2009). Sheriff’s were appointed by governors and they were required to make arrests, serve summons, appear in court and collect taxes. They received higher pay for the more taxes they collected causing the motivation of money to outweigh crime fighting and apprehending criminals. This caused the focus to be primarily on civic responsibilities, rather than actual crime fighting. With no criminal investigations this began to set the stage for civil rights and a more organized type of policing. By the mid 1800’s, in metropolitan America we see a shift in the organization of agencies. Until this time police activities were considered reactive in nature. In this new era police now began to focus more on crime prevention rather than catching criminals after the fact, (Schmallager, 2009). In 1844, New York created the first unified, uniformed department, setting standards for policing to improve community relations and professionalism. Other cities followed suit creating their own departments often merely an organization of existing day and night watchmen. These changes wereShow MoreRelatedHistorical Development of Police Agencies Essay866 Words   |  4 Pageswill explore the historical development of police agencies and their jurisdiction, while analyzing their roles in contemporary society. It will describe the main types of law enforcement agencies, including local, state, and federal agencies and their components. Historical Development of Police Agencies Historically, policing in America mimicked that of the English. American ideas expanded on the English way of policing, to start an era of ever evolving police agencies. In the beginningRead MoreLaw Enforcement History: Historical Development of Police Agencies and Their Jurisdictions1017 Words   |  4 PagesThe Historical Development of Police Agencies and Their Jurisdictions: An Analysis Man is cruel and competitive. For these reasons, man often times wrongs others in society. And for this reason, it is necessary to have a law enforcement agency, whether local, state-based, or federal. In the absence of the rule of law, society would not be able to function, and man must make a pact that, in order to live and be protected within society, he must obey these laws. Police agencies often times serveRead MoreDiscussion Question Criminal Justice Essay612 Words   |  3 PagesMandatory: What is probable cause? How does probable cause affect the actions of police? How well do police officers meet the criteria of probable cause before taking action with regard to a criminal activity? Probable cause is a standard that all law enforcement officers abide by when searching for evidence on a person or their property to get a warrant and make an arrest. Probable cause affects the actions of police because if they do not follow these guidelines they can be reprimanded and theRead MoreHistory of Police Essay1254 Words   |  6 PagesHistory of Police History of Police The role of police officers is very significant to American history. Police work toward protecting citizens’ rights and helping America become the land of the free. The United States of America is built from the U.S. Constitution Bill of Rights and police play a major role in making sure American rights are met. Evolution has changed many of American history for the better; policing is part of those changes. As new issues in society arise, police must changeRead MorePolice Jurisdiction Essay797 Words   |  4 PagesHistory of Police Agencies and their Jurisdictions Chelsea Peterson CJA/240 December 10, 2011 Professor Konopasek History of Police Agencies and their Jurisdictions The development of police agencies can be followed back to the Early English colonial days. As time continued, so did the improvements of the police agencies of law enforcement today. The first police department was established in 1731 was theRead MoreThe Goal Of Cultural Studies Scholars, Per Stuart Hall,1082 Words   |  5 Pagesof view of the media, the law, the police, etc., and spans across the disciplines of political science, sociology, and psychology, etc. Thus, it is difficult to place a label on Policing the Crisis; it cannot be defined as â€Å"this† or â€Å"that†. Much like Cultural Studies itself, Policing the Crisis is too varied, too broad, to say what it is or what is not (â€Å"The Last Interview†). Conjunctural Analysis A â€Å"conjuncture† is simply a combination of two or more historical events. Thus, an analysis of conjuncturesRead MoreCultural And Managerial Issues That Plague The Virtual Police Department1081 Words   |  5 Pagesof this paper is to identify the historical, cultural and managerial issues that plague the Virtual Police Department. This paper is to identify the issues and to come up with possible solution for the department. This paper will show four problem and solution from professional development and training, leadership and management, personnel administration and operations. I will show crime statics, trends and patterns of the crimes that have been reported to the police. It will show where the policingRead MorePolice and National Crime Information1595 Words   |  7 Pagesand 1930 in which police had close ties with politicians, and there was an emphasis on making politicians happy. The reform era was from 1930-1970 it began the professional crime fighting, and police focused more on arrests. The community problem-solving era started 1970- to current, it started a partnership between police and communities. 3. Describe August Vollmer s contributions to policing. August Vollmer introduced several innovative achievements in the area of police professionalism suchRead MoreA Unified Accountability System For All Law Enforcement Essay1685 Words   |  7 PagesTitle: A Unified Accountability System for All Law Enforcement Topic: Police Accountability Specific Purpose: The purpose of this study is to determine the effectiveness of centralized procedures directed by the DOJ, which ensures every law enforcement agency and police officer have the same process for action accountability, and how the procedures will foster lawfulness and legitimacy within the community. I. Introduction A. Accountability in law enforcement is an element that is vital toRead MoreThe Evolution Of Law Enforcement Essay1279 Words   |  6 Pagesand social control were the major responsibility of that group. In that time, people requested the eldest and strongest males of the tribes to take part in the first security force of community for survival (Rainer and Librett 1089). The early development of policing in the world was not invented, but it was rather an idea of people who lived in the ancient time of human evolution (1089). Today, law enforcement has become a very important tool in our society and is almost impossible to live without

GAMBLING FOR EDUCATION Essay - 906 Words

GAMBLING FOR EDUCATION â€Å" You cannot ignore the fact that there will be divorce problems, domestic abuse problems, homelessness and addiction problems if you pass this bill †(Williams). Senator J.T. â€Å"Jabo† Waggoner, of Alabama, made this statement opposing the lottery bill. At first glance, this would put fear in the predominantly protestant state of Alabama, which is in the heart of the Bible Belt, as well as surrounding states that are trying to obtain a lottery. However, these problems are prevalent in the country, without the lottery. First we’ll look to Webster’s Dictionary to define gambling. Webster says 1 a: to play a game for money or property b: to bet on an uncertain outcome 2: to stake something on a contingency: take a†¦show more content†¦Although these statistics show it has been successful in providing rewards, opposition to the lottery has remained steady and strong, with specific community support. nbsp;nbsp;nbsp;nbsp;nbsp;There is an organization in Tennessee named quot;Gambling Free Tennessee Alliancequot;(GTFA). Mike Williams, a staff writer for the Atlanta Journal and Constitution, paraphrased Joe Rogers, leader of the GTFA, as stating that quot;...the lottery...creates social problems and entices the poor to spend a disproportionate part of their income on the gamequot; (Poe). Williams goes on to say the GTFA feels that by passing the bill it would reduce revenue on taxed items such as food, liquor, gasoline, and cigarettes. This statement is assuming that people who play the lottery are providing substantial revenue by purchasing the taxed products and that they are willing to trade them in for a lottery ticket, which is far-fetched at best. The morality of this statement is also in question. The GTFA is presuming that a persons money would be better spent on alcohol. It would seem that a six pack of tickets would do less harm, at least physically, than a six pack of beer . The anti-lottery campaign organizations, that work so tirelessly to combat the lottery institution, are fighting an uphill battle. The lottery has already proven to be a success. If every lottery player were addicted to the point at which he/she stops paying for taxedShow MoreRelatedM382 Exam 1study Guide Essays1036 Words   |  5 Pagesplayers) (criteria: class, income, gender, age, education, occupation, religion, ethnicity, race, appearance, athleticism) ii. transformation of sport: social roles -gt; social statuses-gt; role behavior-gt; social interaction -gt; social organization e. Play: Free activity that involves exploring our environment, self-expression, dreaming, and pretending. There are no firm rules, and the outcome of the activity is unimportant. f. Games: an aspect of play that shows moreRead MoreYou Bet Gambling Is Addictive3189 Words   |  13 Pages You Bet Gambling Is Addictive By Shanaz Rahim Gambling is common and prevalent in society due to it being a source of revenue for the government and also a pioneering force in tourism and entertainment. This entertainment, however, can lead to prolonged or progressive gambling known as pathological gambling (PG), which the American Psychiatric Association (APA) labels as an impulse disorder in the fourth edition of the Diagnostic and Statistical Manual of Psychiatric Disorder. This edition of theRead MoreCognitive-Behavioral Therapy for Substance Use Disorders Essay2877 Words   |  12 Pagessubstance, or engages in activities, which in turn brings pleasure, and tends to divert oneself from their day-to-day duties and responsibilities. Addiction is mostly related to drug use but it is also used to describe non-drug entities, such as gambling, and Internet addictions (Avena et al, 2008). Researchers (Herbert, J. D., Forman, E. 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Families live on native lands designated as reservations Fitzgerald, C. M. (2012). Prosidic inconsistency in Tohono O Odham. International Journal Of American Linguistics, 78(4), 435-463. The Hutterite people speak three languages: Hutterisch, a dialect of German that is used within the colony; High German is spoken in church and German school; and English, learnedRead MoreIf You Need Love Get A Puppy Case Study Essay3922 Words   |  16 PagesIN ACCOUNTING EDUCATION Vol. 24, No.2 May 2009 pp.237-252 IS^SUES A If You Need Love, Get a Puppy: Case Study on Professional Skepticism and Auditor Independence Robert L. Braun and H. Lynn Stallworth ABSTRACT The purpose of this ieaching case is to expand students understanding of the concepts of professional skepticism and independence. 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Bailout shq Free Essays

string(66) " of casualties and wiped out of the face of financial global map\." The research paper sheds light on George W. Bush $700 billion bailout package, the underlying cause of its release, expected effects, achieved results and future implication in mitigating the severity of US economy in particular and global in general What makes it important? Economy contaminated, debts and deficits escalating, spraining military, image tattering, all but accompanied with the emergence of a new league of Global contenders. Is the American capitalism on the recede, do we see the fading American way of life’ the demise of American dream, is the prodigious military might losing its edge, are the very foundations of democracy, freedom and justice debauched, has really the Global American leadership paled, is this the emanation of era of vacuity or does there lie hope of return anew? Thus the bailout package ‘last in line of Bush legacy’ bears importance not only from the economic recovery perspective but by shoring up the financial vessel’ it goes a long way in retaining the unchallenged posture of USS enterprise globally. We will write a custom essay sample on Bailout shq or any similar topic only for you Order Now It holds importance as it allows continuance of strings of recovery initiatives taken year back, in the absence of which the policy posture would not only lose its luster but the effort being applied to buttress the confidence would rather lose its very ground. What’s going to be done in the paper? This paper would steer by discussing root cause that ruptured the great balloon while taking into account the amount and extent of damage the great spread have unfurled. This discourse would then lead by rounding up possible steps’ those have been taken and are about to be, lead by their results and possible ramification for the future. We would then highlight other venues and alternatives’ featuring their pros and cons’ thus rounding up our discussion with the present situation on ground lead by some anticipated prognostication about the future concurring outlook. What would be the general conclusion? Our general conclusion would be as vague as had been and exists to be the statistical forecasting models across the financial colossal and economic capitals. We are lingering on bits of every day stats and results while hoping to gain and engender confidence across horizon of politics, consumers, producers and investors. We would be hanging around the ray of hope and light coming across the hazy fog of doubt and tentativeness. BODY Issue/problem In current situation when the Bail-out is out in the market to do wonders and clean up the mess created by all the wrongs and blunders of nearly a decade, just weeks into passing and the same ‘gurus’ conceive no less then a miracle from this quarter a trillion short’ to halt free fall of economy into an abyss of recession. Full scale implosion has rendered shock waves that have taken tool on global scale, the burst of sub-prime bubble, spiraling commodity prices, wide scale collapses and deafening bailouts. But pundits are still in a fix, as they state current spade of crumpling dominos as mere preliminary shock, precluding the greater quake yet to come. With nearly a trillion in bank losses, yet accounting for just a portion of the total conclusive damage’ has brought financial juggernauts of the likes of JP, Merrill, Lehs, Fan Freds on their knees and a long queue still in waiting, followed by staggering multi trillion in bail outs, yet the spiral sees no end. The roots For the past two decades, Americans ‘distracted’ by the direction that its government showed, has been spending much more then they own or allowed by their means, which can be seen by a steady decline of their saving rates that stood at 11% in 80s to -1% today (Jeremy, 2009). The total debt owed by the public amounts to massive $2. 5 trillion without accounting the sub-prime fiasco (Stout, 2008). Of consumption patterns, last decade saw an enormous increase in spending’ bumped up by soaring housing prices’ though this had been the era of shrinking real wages. Without the wage increases’ riches were being made by selling homes without ever thinking that for how long this cycle would swing, as the point would ultimately reach when stalemate would occur, when people would be left with no money to buy expensive properties. Without such logical thinking, things went on moving so much so that the American home owners extracted nearly $5 trillion since 2001 in various forms like refinancing their mortgages (Stout, 2008), home equity and selling till the dooms day occurred, when whole system based on faltered assumption on the lines of Dot Com collapsed. The reason it has been called ‘distraction’ is the fact that the policies engineered by the government wrongly encouraged the public to tow the dangerous path of callous burning up of goods and services while giving birth to a banking system that fueled this trend, thus slowly and gradually the structure moved away from the production and sales, to the addiction of free goods and manipulation of debts. Its severity But what can been seen are just the ripples of a much greater storm brewing underneath. The enormity of discomfiture can be sensed from the fact that; much touted Financial Bulwarks which had been the symbols of robustness of Western financial system’ shattered one after the other under the weight of digressive mass that they them selves had accumulated. It’s not just a coincidence that all major heavy weights’ having Market capitalism worth economies of whole continents fell in a domino fashion. Chain reaction that imploded out of stray atoms of greed and insatiability, proliferated all out radiation that not only destroyed what ever came in its radius of hazard but contaminated the whole environment’ with effects ready to haunt for decades if not generations to come. From appalling fall of the Lehman to assuaging of Freddies, from taking over of Bears to engulfing of Lynchs, from engineering of Wachovia to warranting AIG, this is the League of Extraordinary Lineage that formed the first line of casualties and wiped out of the face of financial global map. You read "Bailout shq" in category "Papers" Institutions that bore the brunt of world wars, civil unrest and the jolt of nine-eleven couldn’t hold onto the tremors of massive mortgage eruption. So immense had been the awe that the birth place of free market is forced to ‘nationalize’ the juggernauts of its economy, leaving far lasting scars on its own face. Whether they could ever be healed, doubt it! This patient needs an all out surgery†¦ Key players US is the economy that is run by banks and its derivative financial institutions’ thus it’s the bankers economy. This is the heartland of capitalism’ the motherland of free economy and the greatest champion of demos-cracy. All this comes into being and blends up when we have a strong financial system making up its backbone. Banking industry spreading over a century has gradually formulated an environment where the resilience of economy rests on credit ‘the practice of lending’, thus making customers or more appropriately the consumers as being the second important tier of whole system. Third comes the government that regulates, governs and looks after the regulatory fabric under whose auspices the system works. Fourth comes the wealthy foreign governments that lend their excesses to the US government, financial institutions and its people, acting as investors willing to quench unsubsiding thirst of the whole nation. One way or the other’ the complicity of all four players is there behind spurring the situation out of control and ultimately collapse. And so is the ensuing blame game that is engulfing both the side of Pacific, where the Eastern coast (of pacific) blames the monetary glut of the west for the flow of excessive credit and hence slipping the market while commentators on the western front criticizes lax regulations that let the wall street and its giant entities to wreck internal havoc to their economy but slipping nullifying their own regulatory frame works. Who ever was responsible’ but one ground on which every body concedes is the let-go attitude of US government that let the bubble grow out of proportion’ the blind eye they let to this fiasco to happen. On every front’ it’s the people (American tax payers) those are to suffer. They lost the credit, lost their homes, lost jobs, burdened their future and indebted their children. For all the follies committed on Wall Street ‘under the auspices of government’ and the preceding foreclosures and bailouts’ these are the ordinary people who are going to pay for each penny being spent’ form their own pockets. What are they trying to achieve To intoxicate the contaminated body. Over the years’ under lax or almost no rules and regulations, American banks and insurance and ‘pre-insurance’ industries accumulated charges worth trillions on their balance sheets, which were backed by literally nothing. Thus over the time’ as the mortgage advances climbed up’ it began to create a much bigger vacuum on their back that suddenly ended up in Boom! A shock that made the whole structure collapse under its own weight. Now the government is trying to cleanse this mess, by buying mountains of crap ‘bad assets’ to clear up bank’s balance sheets, keep them until the economy recovers and to sell them back to public when crap turns into something worthy! 5 Thus the underlying cause of this whole drill is to lighten up the bank’s load so that they could get stand again and start functioning by lending. This is vital as banking industry forms the very backbone of US economy and without it their can not be any recovery. This would lead of credit that serves as a fuel for other economic activities, the eased credit would halt the fall of other financial and industrial units thus containing the contagion from spread, this stabilization would enhance the investor’s confidence that would ease up the investing and buying constraint that is the cause of pain from other side of equation. Thus the whole bailout or Emergency Economic Stabilization act is a move to stabilize the economy and retort the keel to its original location. Approaches Let us first segregate the two approaches being proposed by two different sects of economists into plan A and B. The former being proposed by the Government and calls for its take over of the whole crisis, the later one to give market the stimulus to act and heal by its own forces. Intervention on such a colossal scale is inconceivable in a country which had been the forefather of free-market and founder of capitalism. Instead of protecting the American Tax Payers, the elected lot seems hell bent in protecting a few. Despising any sanity what so ever, the American government is ready to buy the unsecured assets (otherwise valued at zero) for $65, having a floating market value of mere 25 cents, thus paying 3200% more of their worth (Baker, 2008). RTC (Resolution Trust Corp) made to trace and capture companies before they begin to collapse (Wilson, 2009). It has been created in light of the current Bail out bill that would allow the government to buy bad loans directly from lenders at lower rates that would relieve banks from carrying dead weights, restructure them and sell them off gradually as the market heals and stabilizes, thus mitigating an immediate and blunt affect to the economy and public. Yes, it worked in 80s and banking on its legacy it should work according to Government speculations’ who says an agency is needed to oilify the chocked financial engine. But this agency would work if we tow for plan A, the Bail out etc. What conflicts exists Starting form the fact that United States is the most indebted nation, with a burden of $12 trillion and yearly obligations amounting $500 billion (Bebchuck, 2008), having Forex reserves less then the tiny Taiwan, followed by record budget and trade deficits. To square all, United States economy was in a quagmire already and it’s in ruination after the Big Bang. Various moves on part of Fed to lubricate the economic engine by throwing billions into the parched market seems of little or no help at all. Melting down of financial bulwarks one after the other is evidence of enormity of damage followed by the deafening bail out plan. Isn’t it absurd that US with no money of its own to even buy the Chinese toys is reeling towards this colossal move. From where all this money would come? Print it! No way; a near trillion worth of ‘printed’ Greenback into the market is going to burst yet another balloon of Inflation and nose dive the already struggling Dollar, leading to a chocking scenario. So what else? Borrow more! Already a single country like China holding nearly a trillion worth of US securities would further make America’ the world’s strongest democracy defer to the largest communists (Harvey, 2008). But would they be willing to buy more of the crap US assets? Let’s just forget the world, See who is borrowing. The US Government, but the Government earns nothing of its own. These are the taxes that make and run governments, so more borrowing means added obligations upon the people of United States and their Children and their Grand Children who are being held hostage for the blunders of their own obdurate corporations (Harvey, 2009). Look at the Horizon and see the doom and gloom ? Bears Stern taken over by JP Morgan, Bank of America taking over the 94 years old Merrill Lynch, world’s top insurer AIG pledging for its own insurance (Whalen, 2008), collapse of the 158 year legacy the Lehman Brothers, which had survived the Civil war, world wars, the 9/11 but couldn’t hold on for this swap, all costing Fed hundreds of billions (Demyanyk, Yuliya S. and Van Hemert, 2008). ? Fed Liquidity Program, Economic stimulus package, Federal Housing Admin scheme and further injections has already amounted to $1 trillion (Demyanyk, Yuliya and Van Hemert, 2008). ? The Bail out of Fannie and Freddie alone have price tag of $200 billion (Bardhan, 2008). All but excluding yet another $700 billion proposed bail out for ‘securing’ the faltering US institutions, amounting to a staggering total of $1. 8 trillion!! (Davidoff and Zaring, 2008) The new bill is being floated to each American citizen, with the liability of $5000 each, while keeping aside the $11. 8 trillion of ‘previous’ debt (Davidoff and Zaring, 2008). Now as far as the talk holds for going social or keeping the system capitalist, it doesn’t matter which one operates unless the operators are responsible and sincere to the people who let them operate on their behalf. It is said that the corporate America seems best in capitalist mode as long as the system churns profits and it immediately retorts to being Socialized when faults surfaces. In today’s scenario when all the elements of a healthy financial system are showing pathological signatures of ailments which had been there for long time, but was let to grow to extent of tumor. Yes the Government should move forward as it is their job to cleanse the system of toxics and let the body heal by itself, but wait what we are seeing? Instead of letting the body to recover and reform in its very own ‘natural’ way, the surgeon general is transplanting the whole organs with ‘expectations’ that they won’t be rebelled. What if they would! Then hope the patient would survive. Potential remedies/solutions †¢ Of all the argument, nothing said goes against capitalism and the market system whose strength can be seen in the spread of wealth and economic upheaval of billions of people out of poverty, but the most impressive of its geniuses is its greater healing capacity, the savior fair to purge itself of infections if any that might arise in its body. Today its like an ailing body which needs medication to the extent of strengthening itself and to mend in its own ‘natural’ way rather then forced ministration †¢ There needs to be a global ruling body on the lines of UN that should govern and check world economies and corporations from detracting into direction that would cause harm on global scale. So does the question that’ as to why despite all the warnings by European Central Bank officials, no pre emptive or lets say preventive step was taken at first to check the bubble to expand to such explosive levels and then from a sudden burst? (Bardhan, 2008) If so why wasn’t there no such levy erected to counter the incumbent tide of destructive tsunami †¢ There are more doubts then ever before that the market mechanism of supply and demand triggering ‘fears’ and the so called jolting of ‘confidence’ of investors, leading to massive buying or selling sprees have grown to be shadowy. Proven recently from the Oil price fiasco, its rise and maniac fall clearly shows the manipulative force acting in an unruly fashion. Check the trend which is drifting more towards exploitive ness then genuine speculation (Murphy, 2008). †¢ The whole banking system should be re organized and re founded on a more solid and sound foundations, with revised rules and regulations to halt such a scenario from erupting ever again. Reinvigorating this industry could include equity investment, recapitalization of the bank assets i. e. purchasing the bad assets for cash that would help the fledging industry with the much needed cash while letting the government to exercise a limited control to steer the institutions out of the doldrums (Schwarcz, 2008). †¢ And off course the US Tax payers should not have been dragged to bear the brunt of the debacle and wrong practices of corporate world, which had grown to be voracious and hoggish in its never ending appetite of leasing and lending for windfall profits. Instead of throwing trillions into this engulfing black hole, people should be given relief by letting them pay back through jobs, raised salaries, slashed interests and extended pay back periods. In this respect the Mortgage assistance is necessary’ this could be done in any form i. e either the home owners be given leverage to pay back the borrowed credit by lowering of interest rates, making the payment schedule long enough that should not hamper the life style or the credit for ownership be converted into something like monthly rent’ that would be nominal enough to ward off the burden and wouldn’t render homes unoccupied. CONCLUSION General conclusion Internal/External forces An incident that took place inside the United States has become a global issue. Thus its not the US alone that is shaping its course’ there are multiple forces now acting on it. Internally the new US administration has taken a shift towards more of stimulating the economy then to put all eggs in caskets of fallen juggernauts. There’s more of realization in extending a helping hand to the Main Street then the Wall, as they believe in giving a push to the unconventional engines of economy to burn then to rectify the more conventional powerhouses’ demise of which lead to this failure. Externally’ all those capitals and their financial entities that had any link in one form or the other has bore the brunt of the great crumple. It’s the sheer size of US economy that can not be ignored, the after shocks of the quake that jolted this land are still being felt across the globe, that transpired into several global integrated moves and till now’ two G20 summits. Issues have now metamorphed and transpired into trade, barriers, national bailouts, global credit, energy†¦and is growing more complex. At the time when single combined stance is direly needed, there’s temptation across the horizon for receding back and protecting own borders by raising the levies across frontiers. The US with all its bailouts can not even come into being without foreign government’s nodes to finance them, America can heal without others lending life saving medicament on credit. And as the fears grow for more nationalistic approach by the US government getting protectionist while confining its bailout money only to the made by American’s industry, fears for back lash from across the shore’ specifically the Pacific would be harmful. Today America needs world more then the opposite, the current recession has already altered focus and has dragged it away. World has benefited and lately suffered from what came out of US shores, what matters now is’ what comes in! What’s the present trend? ‘Glimmers of Hope’ can best describe the present situation as stipulated by the current US President’ supplemented by words of caution that the economy still needed time and a zealous effort to heal lest recoil. The statement might be true if put into context that the free fall is not that free now and things have begun to look less awry and not outwardly defiled. Stock exchange can be seen to trek towards damage attenuation, SMEs are showing desire for loans thus setting forth the signs that they have begun to trust the banking entity ‘again’, tax reductions announced in all of previous packages would soon bear fruit by leveraging pay checks to ease’ thus paving way for mortgage industry to palliate as it offers worthwhile deals because of the all-time-low prices (Spetalnick, 2009). Global economy has become immensely complicated to predict, overly complex to control and wild enough to steer, once disturbed’ it listens to its own. Economies have momentum; it can not be stopped and accelerated by the push and pull of pedals. So is the current situation, despite all the predictions and dooms day scenarios sketched by ‘eminent’ economist of the looming Depression’ the fall seems to lose it g! the burst seems to lose its steam and indications. Though the foreclosures are still there and so are the job and credit loses but they have simple lost the glitter. With bailout replaced by stimulus, the ointment has been replaced by healthy diet to kindle the body to heal on its own. What’s speculation for the future? â€Å"The American moment is not over, but it must be seized anew† Barack Obama, (McCain, 2009) divulging the very resolution that United States is not ready to subside rather it is there to retrieve the lost insight. USA stands to embark on a path to New Leadership with new vision suffused by common principles of humanity, security, justice and above all’ equality, but how can it assume the burden of Global Leadership amid haze of thickening economic extremity? The new commander-in-chief has got a colossal task on his hands’ would he be able to mould new leaf among the folio of history? Dispelling the Dooms day prognostication and economy-on-the-rupture speculations’ there exist a fair chance that the United States economy would be saved and so be the world. No matter how deep the fissures go’ sheer size of US economy would render it afloat, the world as we know today could not and would not let the economic colossal to collapse. Nevertheless on the realistic front, yes enormous amount of damage still roams across and severe confidence deficit exists both on the producer and consumer side’ that could only be addressed by bitter short term moves and bolder long term policies. References Admin, â€Å"World banks make emergency rate cuts. † 700billiondollarbailoutplan 08 Oct 2008 Web. 18 Apr 2009. http://www. 700billiondollarbailoutplan. com/2008/10/world-banks-make-emergency-rate-cuts/ Admin, â€Å"The 8 trillion dollar bailout. † 700billiondollarbailoutplan 06 jan 2009 Web. 19 Apr 2009. http://www. 700billiondollarbailoutplan. com/tag/700-billion-dollar-bailout-plan/ Baker, Dean. â€Å"An interview with Dean Baker on the US$ 700bn bailout of financial institutions. † global subsidies initiative 6 nov 2008 Web. 19 Apr 2009. http://www. globalsubsidies. org/en/subsidy-watch/commentary/an-interview-with-dean-baker-us-700bn-bailout-financial-institutions Bardhan, Ashok Of Subprimes and Subsidies: â€Å"The Political Economy of the Financial Crisis† SSRN (October 2008): http://ssrn. com/abstract=1270196 Bebchuck, Lucian. â€Å"A Plan for Addressing the Financial Crisis . † SSRN 28 Sep 2008 24. Web. 18 Apr 2009. http://ssrn. com/abstract=1273241. Christopher, Lamy. â€Å"The Financial Crisis of 2008:† SSRN 05 Oct 2008 Web. 17 Apr 2009. http://ssrn. com/abstract=1274337 Demyanyk, Yuliya S. and Van Hemert, Otto, â€Å"Understanding the Subprime Mortgage Crisis† SSRN 5 Dec 2008 http://ssrn. com/abstract=1020396 Davidoff, Steven M. and Zaring, David T. ,Big Deal: â€Å"The Government’s Response to the Financial Crisis† SSRN (November 24, 2008). : http://ssrn. com/abstract=1306342 Harvey, Campbell. â€Å"The Financial Crisis of 2008: What Needs to Happen after TARP. † SSRN 05 Oct 2008 Web. 17 Apr 2009. http://ssrn. com/abstract=1274327 Jeremy, â€Å"Full Text and Details of the Proposed $700 Billion Government Bailout Bill – Draft Submitted Sunday Evening. † genxfinance 28 sep 2008 Web. 19 Apr 2009. http://genxfinance. com/2008/09/28/full-text-and-details-of-the-proposed-700-billion-government-bailout-bill-draft-submitted-sunday-evening/ McCain, John. â€Å"An Enduring Peace Built on Freedom Securing America’s Future . † Foreign Affairs Dec 2007 Web. 19 Apr 2009. http://www. foreignaffairs. com/articles/63007/john-mccain/an-enduring-peace-built-on-freedom Murphy, Austin. An Analysis of the Financial Crisis of 2008: Causes and Solutions† SSRN (November 4, 2008): http://ssrn. com/abstract=1295344 Stout, david. â€Å"The Wall Street Bailout Plan, Explained. † the NYT 20 SEP 2008 Web. 18 Apr 2009. http://www. nytimes. com/2008/09/21/business/21qanda. html. Schwarcz, Steven L. â€Å"Understanding the ‘Subprime’ Financial Crisis†SSRN (October 30, 2008). : http://ssrn. com/abstract=1288687 Spetalnick, Matt. â€Å"Obama sees signs of economic progess. † Reuters 11 apr 2009 Web. 19 Apr 2009. http://www. reuters. com/article/businessNews/idUSWBT01103020090411? feedType=RSSfeedName=businessNews. Ryan , Stephen. â€Å"Accounting in and for the Subprime Crisis. † SSRN 26 March 2008 Web. 18 Apr 2009. http://ssrn. com/abstract=1115323 Whalen, Christopher. â€Å"The Subprime Crisis: Cause, Effect and Consequences. † SSRN 1 mar 2008 Web. 18 Apr 2009. http://ssrn. com/abstract=1113888. Wilson, Linus. â€Å"Debt Overhang and Bank Bailouts. † SSRN 02 Feb 2009 Web. 17 Apr 2009. http://ssrn. com/abstract=1336288 How to cite Bailout shq, Papers

The Key to Effective Leadership-Free-Samples-Myassignmenthelp.com

Question: Write a Reflection on Leadership based on your experience with the Leader Project. Answer: A survey was conducted by me in the team to gather the ideas and reviews to improve as a leader. This has been done to enhance the performance of myself as a leader in the Multi-disciplinary teams. Various questions were asked for the same and the answers got from the team members from which the improvements have to be made after looking on to the feedbacks and reviews of the team members. On asking that how I am capable enough to empower my team members and how they feel accountable for their performance, the team members replied that I am a good listener but need to be more involved with them. Being a good listener always helps in becoming a better co-worker or a leader (Ajmeri, 2012). For this, I could hold regular meetings with them and try to be more supportive for the team as a whole. I can bring people together to ask them their opinions and should try to take initiative for my team members whenever they seek support and help from me. To make people valued and included, I can involve my team members in the decision making activities which would develop a feeling of involvement among the team members. I received a feedback that I am dynamic and understand my team members but I can be more effective if I will get to know the members personally. For this, I can conduct one on one meetings with the team members or could arrange the parties at the end of the month or two to get along with the personally too. To make my team high performing and more effective I have to encourage and motivate them from time to time. I have to train my team to make them ready for the changes and so that they do not get restraint to changes. I realised that getting the feedbacks from the team members could help me in making myself more responsible and effective. I should encourage my team members to regularly provide their feedbacks and to approach me in case of any hurdles. This would make the team members more frank and open with the leader and the problems will be resolved more easily than before (Aguilar, 2016). The regular communication is must and it helps in making the team members more skilled and effective (Miller, 2012). I could also conduct development sessions which would make my bonding stronger with the team. I could hold a brainstorming session which will not only help in making the team more involved but will also bring innovative ideas for the team. I have to keep myself calm and supportive in the periods of change so that the team members could follow the same. I have to be involved in my team regularly. Active and on-going managers are better than the ones who remains lost. Holding a control and command is important for a leader (Hays, 2007). For being a better leader for my team, I will have to adopt a good combination of skills which will help in building interests and relationships and will also provide me a good control over the team members to have better performance. References Aguilar, E 2016, Reflecting on Yourself as a Leader, Edutopia. Ajmeri, D 2012, A Reflection on Leadership based on my experience with the LEADER Project, Ivey Business School. Hays, R 2007, Reflection: What Makes a Good Leader?, Unitarian Universalist Church of Palo Alto. Miller, P 2012, Self-reflection: the key to effective leadership, Today's Manager.

Business Analysis Part I Ford Motor Company Essay Example

Business Analysis Part I Ford Motor Company Essay Business Analysis Part II Ford Motor Company Rocio Rodriguez MGT/521 Management May 25, 2011 Nickolas Skelton Business Analysis Part I Ford Motor Company Henry Ford and a group of investors founded what is known as the Ford Motor Company in 1903 based out in Dearborn, Michigan. The entrepreneur began manufacturing all of the automotive parts used in production and started the innovation of a moving assembly line to mass produce vehicles that are affordable to the public. Although the company changed names and investors a few times, it remained strong enough to survive through the great depression and become one of the largest auto manufacturers in the world today. The following analysis covers the company’s strengths, weaknesses, opportunities, and threats to obtain a better understanding of the successes and downfalls of Ford Motor Company. Strengths Despite of the recent downturn in the economy, Ford remains a competitive force in automobile manufacturing market. Certain factors exist that strengthen the company’s brand and product. For example, Ford Motor Company is the top 4th largest car manufacturing entity in the world (Ford, 2011). The company has 90 manufacturing plants worldwide, 7,000 supplier facilities that distribute vehicles in six continents, and all 50 U. S. states (Ford, 2011). Ford has a strong presence in the market and is easily recognized worldwide with the slogan â€Å"Built Ford Tough† as the company motto (Ford, 2011). The company keeps a competitive advantage by following innovative trends that attract the attention of more consumers. We will write a custom essay sample on Business Analysis Part I Ford Motor Company specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Business Analysis Part I Ford Motor Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Business Analysis Part I Ford Motor Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer One of these trends focuses on fuel efficiency, brought on by the current deteriorating economic state. Ford’s fuel-efficient lineup increased sales by 19% since the launch in 2009 (Ford, 2011). Even the less economic models are still in demand because of their design, durability, and versatility. The Ford-F150, Ford’s most popular vehicle, is the current top seller on the market for this year (Ford, 2011). Ford is comfortably sitting at #10 on the Fortune 500 list and has made an astonishing $6. 6 billion in net income for the first quarter of 2011, which is the most the company has made in the ast 10 years (Ford Motor Company, 2011). Ford established Ford Motor Credit Company to offer the public a more accessible way to finance vehicles and survived through the failing economy. The company made it without any government bailout funds because the owner made a wise move and obtained $24 billion in financing a short time before the economy took a turn for the worse (Ford Motor Company, 2001). That money helped the company stay afloat until they could make profit again. Another strength the company has is its reputation and their corporate social responsibility with the public and the environment. Ford Motor Company provides support to many causes such as disaster relief efforts in the United States, invests in education for children, promotes safe driving programs for teens, and helps American farmers strive (Ford Motor Company, 2011). Ford is also a proud supporter of NASCAR and started the Performance Racing Parts segment of the business. The company is following the trend of environmentally friendly products by researching solar powered and electric vehicles that reduce emissions and harm the environment. The company plans to invest $14 billion in Research and Development in 2011 to improve fuel efficiency in Ford models by over 25% (Mulally, 2010). Because of the constant contribution and involvement in the community, the public is aware that Ford is not in it just for the money; ultimately Ford contributes and makes a difference in society and embraces the earth’s environmental health. Weaknesses Despite all the strengths mentioned above, there are weaknesses that can hinder Ford’s success. The most obvious weakness is the troubling economy. The economic downfall affected everyone including all car manufacturers. Consumers lost jobs, homes, and stability during these tough times, and purchasing vehicles was no longer a priority for most Americans. The demand for vehicles, especially trucks, dropped dramatically because of the lack of income for consumers, the rise in gas prices, and fewer lending opportunities. Additionally, just as the economy began to fall, so did the stock prices. Ford stock prices hit the ultimate low in 2009 selling at $1. 74 compared to the $14. 91 in the first quarter of 2011 (History of the Stock Market Crash, 2011). The most dangerous disadvantage for Ford’s weak market share North American automotive operations. Ford’s market share dropped 6. 3% from 2003 to 2008 and is currently making a slow and steady increase (Ford, 2008). Competitors like Toyota and Honda led the market with quality, fuel efficient models, at a bargain price. The weakness that tarnished Ford’s reputation and financial health has to be the recalls of some models because safety concerns. Ford recalled a total of 16 million vehicles in 2009 because of a faulty cruise control switch that causes a fire in the vehicle (Ford, 2008). Similarly, in 2008 Ford recalled Escape models due to transmission failure issues. Additionally, who can forget the notorious Firestone tire recall in 2001 that claimed the lives of many drivers worldwide (Ford, 2008). The tread on the defective tires on most Explorer models peeled off and when they failed it caused the vehicle to roll over and cause fatal accidents (Legal Information Center, 2001). This recall cost Ford $2 billion, the competitive advantage in the United States light-truck and sport/utility vehicle market, and the trust of the consumer (Isidore, 2001). Opportunities Nonetheless, Ford has moved forward and learned from their experiences and is focused on expanding the opportunities for the business. Because the environmental factor is a leading trend in the market, Ford has taken the opportunity to expand their product line to align with the consumer demand. The company developed the EcoBoost V6 engines that provide 20% better fuel economy and reduce carbon monoxide emissions by 15% (MediaFord. com, 2011). Hybrid models are currently in production and the company plans to double their output in 2009 to meet consumer demand. Ford is investing and researching new technology to produce electric and solar powered vehicles in the near future as well as intelligent vehicles, or talking vehicles designed to help make the roads a safer place. The company’s efforts have not been in vain. The company was awarded the 2011 Best New Technology Award for their innovative rear inflatable seat belt design (Ford Motor Company, 2011). Similarly, the giant car manufacturer also became the first to earn top safety ratings worldwide for their Fiesta and Ford F-150 models (Ford Motor Company, 2011). The last opportunity that can help Ford gain global market share is the partnership with China to produce the Ford Fiesta model. Ford unveiled the Fiesta in China in 2009 and by 2010 the company sold more than 75,000 vehicles, 59% more than the previous year (MediaFord. com, 2011). The Fiesta received a warm welcome from the Chinese consumers with its stylish exterior, fuel efficiency, and even received a five-star safety rating from the China Automotive Technology and Research Center (CATARC) (MediaFord. com, 2011). With the success of the launch in China, Ford can expand worldwide and explore other opportunities in foreign countries to penetrate and grow the Ford name. Threats The last factor to consider in the analysis is the threats that hinder Fords success in the market. These factors can prevent the company from growing as planned and potentially harm the giant automaker’s financial stability. Many of the same factors listed as weaknesses can be potential threats. For example, the recession and the rise in fuel prices. As prices rise, consumers look for ways to reduce their expenses by either consuming less gas or replacing their gas guzzlers with compact fuel efficient models. If Ford fails to produce a compact, fuel efficient model that meets the consumer’s demands, the public will still purchase a vehicle but definitely not a Ford model. The rise in raw materials can also pose a threat to Ford because the company needs to provide an affordable product that meets the demand for safety, durability, and quality, all while keeping production costs at reasonable rates to make a profit. Producing vehicles with subpar materials to keep within budget can risk the safety of the end user and risk the reputation of the Ford brand. Fixing any potential issues with future recalls is usually more expensive than producing the product meeting all federal guidelines. The last major threat to the Ford Motor Company is the lack of investment in Research and Development and Quality Control. Compared to the competition, Ford falls short in capital spending, which can hinder the possibility of growth. For example, Ford’s biggest competitor, Toyota reduced their capital spending from $1. trillion to $670 billion during 2010 because of the financial crisis (Dow Jones, 2010). In comparison, Ford usually spends five to six billion dollars in capital spending each year totaling $4. 5 billion during 2010 (Ford Motor Company, 2011). With that much difference in capital spending, the competition has the means and the edge to develop the next best thing out on the market, leaving For d behind. To summarize the analysis, the Ford Motor Company has the potential to remain one of the top car manufacturers in the world if the company takes advantage of all strengths and opportunities to grow and xpand the business worldwide. The key to staying competitive is following consumer trends and above all take pride and care to produce the best product for the end-user. Keeping a close eye and managing the weaknesses and threats to the business will serve as a learning experience and help the company adapt, improve business practices, and processes. The company has been successful thus far, even through a recession, and once the economy recovers Ford has the potential to become more thriving than ever with the latest advances in technology the company plans to develop. Business Analysis Part II Ford Motor Company Financial Health Comparison The financial statements in Appendix A-C reflect the income statement, balance sheet, and cash flow for Ford Motor Company for recent and previous years. Comparing the numbers side by side helps understand the trends in the economy and the company and gives a better understanding of the company’s financial health. After reviewing each statement one can see that the company has been a successful one, and recently suffered during the time of recession. Profits went down as well as stock value as seen in Appendix D. Capital Expenditures were reduced and the company even faced negative figures in most statements during the recession in 2008. The company had a healthy cash flow and earnings in the years before 2008, and is presently recovering at a steady pace. The one major concern noted after reviewing the statements is the slow recovery of the company. With the recession out of the way, the company has enough new products and incentives to help boost sales and make profits similar to those seen in 2005-2007 at a faster pace. The slow recovery can help the company prepare for future periods of recession by having a plan implemented to develop the most innovative, quality, and affordable product for the consumer and increase demand worldwide, thus making profits at a faster pace. †¢ Summarize companys financial health – compare it to other companies in the industry †¢ Summarize the companys technological advantages – compare to others †¢ How globalization affected the businesses practices †¢ Benchmark analysis – best practices, operational processes and procedures, products or services References AOL Daily Finance. 2011, May 20). Ford motor company balance sheet. Retrieved from http://www. dailyfinance. com/financials/ford-motor-company/f/nys/balance-sheet Bloomberg Businessweek, (2011, May 24). Financial statements for ford motor company. Retrieved from http://investing. businessweek. com/research/stocks/financials/financials. asp? ticker=F:US Dow Jones, (2010, Dec ember 24). Toyota vice president: to hold down capital spending. Retrieved from http://www. dowjones. de/site/2010/12/toyota-vice-president-to-hold-down-capital-spending. html Ford. (2008). Market share and sales. Retrieved from http://corporate. ford. om/microsites/sustainability-report-2008-09/economy-data-market#a Ford Motor Company, (2011, May 12). Safety. Retrieved from http://corporate. ford. com/innovation/car-safety Ford Motor Company, (2011). Ford posts net income of $2. 6 billion in second quarter 2010. Retrieved from http://www. corporate. ford. com/news-center/news/press-releases/press-releases-detail/pr-ford-posts-net-income-of-26-32973 History of the Stock Market Crash, (2011, April 23). Ford stock up 757% since the 2008-2009 crash. Retrieved from http://www. worststockmarketcrashes. com/featured/ford-stock-up-757-percent-since-the-2008-2009-crash/ Isidore, C. 2001, May 21). Ford recalls 13 million tires. Retrieved from http://money. cnn. com/2001/05/22/recalls/ford/ L egal Information Center, (2001). Firestone tire recall. Retrieved from http://www. firestone-tire-recall. com/pages/overview. html Media Ford. com, (2011). Ford fiesta receives maximum 5-star safety rating in china ncap. Retrieved from http://media. ford. com/article_display. cfm? article_id=33815 Microsoft Money, Initials. (2011, April 24). Financial results ford motor company. Retrieved from http://moneycentral. msn. com/investor/invsub/results/statemnt. aspx? Symbol=FstmtView=Ann Mulally, A. (2010, October 26). Ford car share in North America on the rise. Retrieved from http://seekingalpha. com/article/232164-ford-car-share-in-north-america-on-the-rise Yahoo Finance, (2011, May 22). Ford motor company cash flow. Retrieved from http://finance. yahoo. com/q/cf? s=F+Cash+Flowannual Appendix A[pic][pic][pic] |Income Statement Comparison | |Dec 31 |Dec 31 |Dec 31 |Dec 31 | |Currency in | |2007 |2008 |2009 |2010 | |Millions of U. S. Dollars |As of: |Restated |Restated |Restated |USD | | | |USD |USD |USD | | |Revenues |154,379. 0 |127,635. 0 |103,868. 0 |119,280. 0 | |Cost of Goods Sold |142,667. 0 |120,558. 0 |98,746. |104,372. 0 | |Selling General Admin Expenses, Total |21,132. 0 |21,049. 0 |12,965. 0 |11,876. 0 | |OPERATING INCOME |-701. 0 |-6,492. 0 |-1,219. 0 |8,892. 0 | |Interest and Investment Income |1,713. 0 |928. 0 |205. 0 |262. 0 | |Income (Loss) on Equity Investments |403. |381. 0 |195. 0 |538. 0 | |EBT, EXCLUDING UNUSUAL ITEMS |-1,018. 0 |-7,151. 0 |-2,249. 0 |7,975. 0 | |Gain (Loss) on Sale of Investments |-109. 0 |-1,309. 0 |373. 0 |125. 0 | |Other Unusual Items, Total |-432. 0 |-5,569. 0 |4,666. 0 |-844. | |EBT, INCLUDING UNUSUAL ITEMS |-3,857. 0 |-14,895. 0 |2,599. 0 |7,149. 0 | |Minority Interest in Earnings |-312. 0 |58. 0 | |4. 0 | |EARNINGS FROM DISCOUNTINUED OPERATIONS |41. 0 |9. 0 |5. 0 | | |NET INCOME TO COMMON INCLUDING EXTRA ITEMS |-2,795. 0 |-14,766. 0 |2,717. 0 |6,561. | [pic][ pic][pic](Bloomberg Businessweek, 2011) Appendix B Balance Statement Comparison |Period Ending |FY2010 |FY2009 |FY2008 |FY2007 |FY2006 | |Assets | | | | | | |Net Receivables |48. 22 B |8. 15 B |64. 43 B |68. 75 B |4. 15 B | |Progress Payments Others |-865. 00 M |-798. 0 M |-891. 00 M |-1. 10 B |-1. 02 B | |Current Assets Total |90. 87 B |57. 29 B |117. 33 B |135. 72 B |78. 98 B | |Investment in Unconsolidated Subsidiaries |2. 57 B |2. 37 B |1. 59 B |2. 85 B |2. 79 B | |Property, Plant Equipment Net |23. 03 B |22. 46 B |28. 35 B |35. 98 B |35. 79 B | |Accumulated Depreciation |33. 90 B |33. 41 B |38. 4 B |36. 56 B |34. 98 B | |Tangible Other Assets |4. 16 B |12. 30 B |6. 52 B |18. 34 B |16. 00 B | |Total Assets |163. 32 B |189. 35 B |215. 77 B |276. 46 B |276. 01 B | |Income Taxes Payable |392. 00 M |3. 09 B |2. 79 B |2. 67 B |3. 14 B | |Current Liabilities Total |74. 13 B |77. 85 B |111. 96 B |110. 5 B |112. 65 B | |Provision for Risks Charges |18. 24 B |17. 76 B |17. 32 B |31. 37 B |35. 91 B | |Deferred Income |1. 62 B |1. 66 B |1. 77 B |1. 99 B |2. 04 B | |Total Liabilities |163. 97 B |197. 13 B |231. 89 B |269. 41 B |278. 31 B | |Common Equity |-673. 00 M |-7. 82 B |-17. 31 B |5. 63 B |-3. 6 B | |Capital Surplus |20. 80 B |16. 79 B |9. 08 B |7. 83 B |4. 56 B | |Equity in Untaxed Reserves |-7. 04 B |-13. 60 B |-16. 14 B |-1. 48 B |-17. 00 M | |Treasury Stock |62. 00 M |407. 00 M |521. 00 M |103. 00 M |— | |Common Shares Outstanding |163. 32 B |189. 35 B |215. 77 B |276. 46 B |276. 01 B | (AOL Daily Finance, 2011) Appendix C Cash Flow Comparison | | | | | | | | | | | | | | | |Period Ending | | | |Dec 31, 2010 | | | |Dec 31, 2009 | | | |Dec 31, 2008 | | | | | | | |Net Income | | | |6,561,000 | | | |2,717,000 | | | |(14,672,000) | | | | | | | | | | | | | | |Operating Activities, Cash Flows Provided By or Used In | | | | | | | |Depreciation | | | |- | | | |- | | | |19,737,000 | | | | | | | |Adjustments To Net Income | | | |- | | | |- | | | |1,027,000 | | | | | | | |Changes In Accounts Receivables | | | |- | | | |- | | | |1,091,000 | | | | | | | |Changes In Liabilities | | | |- | | | |- | | | |(12,647,000) | | | | | | | |Changes In Inventories | | | |- | | | |- | | | |(358,000) | | | | | | | |Changes In Other Operating Activities | | | |- | | |- | | | |2,489,000 | | | | | | | | | | | | | | | |Total Cash Flow From Operating Activities | | | |11,477,000 | | | |15,477,000 | | | |(179,000) | | | | | | | | | | | | | | | |Investing Activities, Cash Flows Provided By or Used In | | | | | | | |Capital Expenditures | | | |(4,092,000) | | | |(4,059,000) | | | |(6,696,000) | | | | | | | |Investments | | | |9,774,000 | | | |10,682,000 | | | |(2,676,000) | | | | | | | |Other Cash flows from Investing Activities | | | |1,226,000 | | | |(4,000) | | | |6,229,000 | | | | | | | | | | | | | | |Total Cash Flows From Investing Activities | | | |6,908,000 | | | |6,619,000 | | | |(3,143,000) | | | | | | | | | | | | | | | |Financing Activities, Cash Flows Provided By or Used In | | | | | | | |Dividends Paid | | | |- | | | |- | | | |- | | | | | | | |Sale Purchase of Stock | | | |1,339,000 | | | |2,450,000 | | | |756,000 | | | | | | | |Net Borrowings | | | |(18,558,000) | | | |(21,710,000) | | | |(9,256,000) | | | | | | | |Other Cash Flows from Financing Activities | | | |(7,202,000) | | | |(3,570,000) | | | |(604,000) | | | | | | | | | | | | | | |Total Cash Flows From Financing Activities | | | |(24,421,000) | | | |(22,830,000) | | | |(9,104,000) | | | | | | | |Effect Of Exchange Rate Changes | | | |(53,000) | | | |454,000 | | | |(808,000) | | | | | | | | | | | | | | | |Change In Cash and Cash Equivalents | | | |(6,089,000) | | | |(910,000) | | | |(13,234,000) | | | | | | | | | | | | | | | |Currency in USD. | | | Appendix D Ford Motor Company Stock Value Comparison

Marketing Study on Portable Water Cooler Essays

Marketing Study on Portable Water Cooler Essays Marketing Study on Portable Water Cooler Essay Marketing Study on Portable Water Cooler Essay Executive Summary Breeze Waters will introduce a bottled water cooler that is portable and easy to bring outdoors and will provide cool/cold water anytime, anywhere. The product’s main feature is its portability. Bottled water coolers are mostly indoors and are place in a fixed spot in vicinity. Our product will take on the mobility of users as the target market will be professional athletes that are always on the go in their trainings and game tours, and other professionals whose work are mostly on the field and access to a cool/cold water is limited to stores and offices. We are also taking advantage on the health benefits of cold water as a daily human need. The primary marketing objective is to achieve first year Philippine market share of one percent (1%) with unit sales of 1,000,000. The primary financial objectives are to achieve first year sales revenues of P5 million, keep the first year losses to less than 100000, and break even early in the middle of first year. I. Situation Analysis A water cooler is a device that cools water. It is generally broken up in two categories. First is the bottle-less or the point of use (POU) water coolers where the device is hooked to a water supply. Second is the bottled water coolers (BWC) that requires large bottles from vendors. In recent years, with increasing attacks from the environmental movement on bottled water in small plastic disposable bottles, water coolers has emerged an arguably the more environmentally friendly approach to dispensing bottled water. Market volumes for water coolers are holding steady, despite difficult market conditions. Whilst the overall market was stable, figures showed an increased bias in favor of POU coolers as against BWC. However this decline for BWCs is expected to slow over the coming year. Market value in 2009 had decreased since the peak experienced in 2005 but still showing some growth taking as a whole decade since 2001. Philippines market for water coolers had developed slowly since the 1990s, but aggressive cut-price competition has resulted in very low margins that are insufficient to offer quality delivery service to the consumers. Consumers mostly in the public sector felt it was best for staff working in large offices to have ready access to water and for this reason BWCs can provide a more flexible option. In the private sector, too, smaller companies and those, for example on construction sites, who need ready supply of water, choose the bottled variety. However, current market has not yet considered providing cool/cold water to workers that are always on the go and does not stay in an office for a long period of time, through the use of a BWC. To gain market share, Breeze Waters will focus its efforts on a specific target market bringing in the feature of portability as a value to be created in a growing market of water coolers. 1. Market Summary Breeze Waters’ market consists of professional fieldworkers (sales representatives, field auditors, surveyors, etc. ) and athletes who are always on the go and seldom stay inside an office or a building. After being on a field for a long period of time, these consumers would like a drink of cold water especially during hot and humid temperatures, and would find it more convenient if a cool/cold water is readily available. Exhibit A shows how Breeze Waters addresses some of the most basic needs of the target market in a cost-effective manner. The additional benefits like temperature adjuster, being cordless, and chic design of the product just enhances its appeal to the identified segments. Bottled water coolers are operated by either thermo-electric or compressor units. Thermo-electric units are silent and the most cost-efficient to operate but are not suitable for use in very hot environments. Compressor units, on the other hand, are extremely powerful and produce colder water, even in the highest temperatures. Both types can dispense cold, or room-temperature, depending on the particular brand and model. Exhibit A: Needs and corresponding Features/Benefits of Breeze Waters |Target Segment |Customer Need |Corresponding Feature/Benefit | |Professionals Clean and crisp cool water while on the go |Portable water cooler from 12 ounce to 1 liter | |Fieldworkers, |Â   |sizes. | | | | | |Athletes | | | | | |Stays cold for a longer period of time. | |Readily available whenever and wherever |Can be plugged in to any power source. | | |Cordless |Battery operated and rechargeable. | | |Adjust water temperature |Temperature adjuster based on the user | | | |preference. | [pic] 2. Market Demographics The profile for the typical Breeze Waters customer consists of the following geographic, demographic, and behavior factors: Geographics Breeze Waters will initially focus its effort of distribution in the Philippines, particularly in multinational and local companies that have employees engaged in field works such as pharmaceutical companies, heavy equipment companies and other organizations that invest heavily in marketing agents and sales representatives to sell their products. ? Breeze Waters will also cater to Philippine national and college/university sports teams particularly basketball and football. ? Total targeted population is 100,000 users in the first year of operations. Demographics ? There is an almost equal ratio between male and female users. The working group aged 22 to 35 will be the bulk of Breeze Waters products. They are mostly the age group that companies hire to be their sales representatives and/or agents. ? Part of Breeze Waters clientele will be the sports athletes both in university and national levels. This will comprise of users aged 17 to 21. Behavior Factors ? Users enjoy cold and crisp water anytime, anywhere especially after hours of working and/or practice/games. ? Users usually bring handy water containers when travelling long distances. ? Users are always on the go and are assigned to far flung areas where instant access to cold water is unlikely. Market Analysis | | | | | | | |Potential Customers |Growth |2013 |2014 |2015 |2016 |2017 | |Working group aged 22 to 35 |15% |50,000 |57,500 |66,125 |76,044 |87,450 | |Sports Athletes |Â   |Â   |Â   |Â   |Â   |Â   | | National |10% |35,000 |40,250 |46,288 |53,231 |61,215 | | Collegiate/University |5% |20,000 |23,000 |26,450 |30,418 |34,980 | |Other |3% |10,000 |11,500 |13,225 |15,209 |17,490 | |Total |33% |115,000 |132,250 |152,088 |174,901 |201,136 | 3. Market Needs Breeze Waters is providing the market with a handy water cooler that anyone can bring anytime and anywhere, and have a cold and crisp water at their beck and call. The c ompany seeks to fulfill the following benefits that are important to its customers: ? Portable/Mobile. Users can bring anywhere a water cooler to provide them with fresh and cold water anytime they want. ? Rechargeable. Permanent power source will not be needed always as the product runs through battery. Users can just bring spare batteries like for cell phones and digital cameras to continue usage of Breeze Waters. Adjustable Temperature. Users don’t just get cold water, they get the cold water they want. Drinkers of cold water have varying preference as to the degree of coldness in the water they are drinking. Some like it ice cold, some just like it chilled, and some like it depending on the weather. With this feature, Breeze Water is able to give the drinker the freedom to adjust the water’s temperature according to preference. 4. Market Trends Breeze Waters will differentiate itself from other similar products in the market in its portable and rechargeable feature . Research of the current market revealed that no product exists similar to Breeze Waters. Closest product to Breeze Waters is the typical water coolers that operate on a permanent power supply and smallest size cannot be conveniently put inside an average backpack or is too bulky to carry around. The water cooler market is composed of approximately 360,000 bottled water coolers. Over the last several years many bottled water cooler customers have migrated from bottled coolers to mains-fed plumbed-in. POU (mains-fed) water coolers now account for approximately 50% of the market. However, the migration from bottled to POU (mains-fed coolers) has all but ceased. Latest available data (2000 to 2013) showed that the total market will enjoy modest growth of 1% or 2% per annum over the next four years, with little or no change in the product mix between bottled and POU coolers. [pic] 5. Market Growth Using figures based on factual volume and financial data provided directly from members of British Water Cooler Association, the review contained some surprising results as it reported on the trends for Point of Use and Bottled Water Coolers over the last 5 years. There was a modest growth in bottled water coolers and a continuing reduction in the growth for mains fed water coolers, with improved margins for bottled coolers against plummeting margins for mains fed coolers. The same too can be expected in the Philippines as people are clamoring for clean water especially that not all places in the Philippines can provide clean water. Plus the need for cold water especially in areas without electricity is also high. Giving them the alternative of battery operated water coolers albeit in small sizes is more than welcome. [pic] 6. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis Breeze Waters has several strengths on which to bank the product, but our major weakness is the lack of brand awareness and imaging due to little investment in marketing. The major opportunity for the product is its portability and mobility which is a feature that is yet to be tapped in the bottled water cooler market. A major threat on the other hand is that of the mass availability of substitutes like bottled waters that can easily be bought from stores. Strengths a. Portability/ Mobility Breeze water comes in tumbler-like sizes of twelve (12) ounces and one (1) liter that will be easier to bring or put inside a bag for the yuppies and sportsmen that are always on the go. b. Cordless ? Breeze Waters is a water cooler that is able to cool water from a portable power source (battery pack) without any cable or cord to limit its mobility. Furthermore, the user may opt to cool his beverage at the time of drinking which gives a crisp coolness to the water instead of cold water turned tepid due to long period of time being ignored. c. Rechargeable ? The portable power source that makes Breeze Waters portable is rechargeable. Users can bring as many battery packs as they can when travelling to continue easy access to a cool/cold water anytime, anywhere. d. Adjustable temperature ? Breeze Waters is capable of adjusting the cooling level of water depending on the desired coldness of the user. Weaknesses a. Lack of brand awareness ? Breeze Waters has no established brand or image as no similar products are yet available or/or known in the market. Brand awareness will be the primary goal of advertising in the early months after the product launch. b. Small sizes ? The product’s main feature is its portability and mobility which makes the size to be inherently small. Small sizing of Breeze Waters may not satisfy users as to the volume of water they can cool at one time anytime, anywhere. To counteract this weakness, we will emphasize on the value of Breeze Waters that good things come in small packages. Opportunities a. Growing market for water cooler industry ? Customers are becoming more demanding with regard to the look, features and service of water coolers whether in the office or on the go. b. Product is in the introduction phase of product life cycle ? Breeze Waters can be a pioneer brand in the classification of portable water coolers , and intellectual property may be established. Threats a. Varying substitute products ? Instead of bringing portable water cooler in the field, consumers may just go to any retail stores to buy bottled cold drinks and a wide array of choices are available. Breeze Waters have to intensify marketing of the advantages and benefits of a portable water cooler especially in far flung areas where cold water is hard to come by due to, for instance, the absence of electricity and commercial establishments. In such cases having a cold water to drink is a luxury- a luxury that Breeze Waters only can offer. b. Aggressive cut-price competition of water coolers in the Philippine market ? This resulted to very low margins that are insufficient to offer quality delivery service to the consumers. Breeze Waters’ objective of breaking even with the second-year sales is realistic, given the low margins in the Philippine market for water coolers. 7. Competition Research of the current market revealed the absence of product similar to Breeze Waters with regards to size and features. Hence, no direct competition can be identified. However, several substitutes exist as follows: a. Portable Insulated Water Cooler Jug ? Heavy duty construction resists dents and corrosion. Extra thick insulation keeps beverage hot or cold. Screw tight insulated lid. Interior lid vent for smooth pouring. Fast flow faucet for easy pouring. b. Bottled Beverages ? Any potable liquid substance contained in a bottle. Bottled drinks are not limited to water, it also includes soda, energy drinks and others. c. Tabletop Water Cooler Tabletop water dispenser offers both hot and cold water dispensing and thermoelectric cooling. Lightweight design includes durable ABS construction, push button faucets for hot and cold drinking water, a removable drip tray, built-in cup holder, and full LED display for all functions. Hot and cold water operations have separate on/off switches . 8. Product Offerings Breeze Waters offers the following standard features: ? Operates in an ion-based battery pack capable of easy recharging and replacement ? Temperature of water may be controlled depending on the user’s preference ? Handy- sizes of twelve (12) ounces and one (1) liter ? Chic and stylish First year sales revenues are projected at 1 million, based on 50,000 units of 12 ounces and 50,000 units of 1 liter, sold of Breeze Waters at a wholesale price of 500 and 1,000 respectively. Bigger sizes of Breeze Waters will be introduced in the second year and will be focusing on providing cold water to areas without electricity, as a direct competition of main stream water coolers operating through a permanent power source. 9. Distribution Breeze Waters will be distributed through a network of wholesalers and retailers in the top 100 Philippine markets. Among the most important channel partners being contacted are: ? Electronic specialty stores Breeze Waters will be included in featured electronic must haves of the season (summer). ? Appliance Centers Leading appliance centers in the country will carry Breeze Waters in stores, in catalogs and also on-line. ? Bottle fillers To line up with the traditional water coolers and dispensers, Breeze Waters will be included as a handy and chic version of water coolers now available in the market. ? Sports apparels stores Breeze Waters will be introduced as a better and permanent substitute to conventional water jugs and tumblers as workout companion. Distribution will initially be restricted in the Philippines, with appropriates sales promotion support. Expansion outside the Philippines will follow after target sales have been reached. 10. Keys to Success The key to success is being able to engage big companies and teams to contract with Breeze Waters. Through this, the company can establish niche and loyal customer base. As the target market of the product are athletes and field workers who usually travel places, bringing Breeze Waters with them will also serve as advertisement to places where regular publicity and promotions of Breeze Waters cannot reach. 11. Critical Issues As start-up business, Breeze Waters is still in the introduction stage. The critical issues for Breeze Waters are: ? Establish itself as the premier provider cordless and portable water cooler. ? Emerging microbial control issues in cooling water systems ? Constantly monitoring consumer satisfaction, ensuring that the growth strategy will not compromise service and satisfaction levels. II. MARKETING STRATEGY Breeze Waters will aggressively be courting sports apparel shops and bottle filling stores to intensify the product’s distribution to sportsmen/athletes and industry field workers, on the first phase after product launching. Being able to attach Breeze Waters to a popular sports person or team will be a good mode of advertising and publicity for the product. The same thing with the field workers, companies can add to their usual procurement Breeze Waters product for their field personnel and even to office based workers. Being able to contract with big companies will give a steady stream of sales for Breeze Waters at least as the product goes about the introduction stage. After launching Breeze Waters, it will join the season must haves of specialty electronic stores that will present Breeze Water products as personal collectibles, gift items and the likes. Finally, Breeze Waters will join other electronic appliances and conventional water coolers and dispensers in appliance centers nationwide. 1. Mission Breeze Waters mission is to provide cold and crisp water anytime, anywhere through a portable and cordless water cooler, chic and small enough to carry around or put inside an average backpack. 2. Marketing Objectives ? Maintain positive strong growth each quarter (notwithstanding seasonal sales patterns). ? Achieve a steady increase in market penetration. ? Achieve 1% market share in the water coolers market through unit sales of 1 million in the first 2 years of operation. 3. Financial Objectives ? Sales of to achieve first year sales revenues of P5 million. ? Keep the first year losses to less than 500,000. ? Break even early in the middle of first year. 4. Target Markets As mentioned in Exhibit A above, efforts will be focused to the field workers agents and sports people who spend most of their time outdoors. 5. Positioning For professionals on the go who like their cold and crisp cold water readily available anytime, anywhere. Unlike conventional water coolers, Breeze Waters are easy enough to carry around to give the drinker instant access to cold water without the need of a permanent power source. 6. Strategies The utmost objective is to become the pioneer of cordless water coolers available in the market, serving our fieldworkers and athletes in the outdoors where access to cold and clean water is limited to stores in a given area. The marketing strategy will seek to first create customer awareness concerning the offered product. Compared to other industries, the cooler industry has a significant opportunity to use marketing and PR to drive business forward. Small distributors will be tapped given their entrepreneurial expertise. Breeze Waters will be matched with the right markets (fieldworkers and athletes primarily), and the right players within the market. In addition, we like our brand to be perceived as the pioneer in the market that delivers innovative and state of the art water coolers at reasonable prices. 7. Marketing Program ? Pricing. This will be based on a per product retail price. Distribution. Breeze Waters will be introduced to four different channels: electronic specialty stores, appliance centers, bottle fillers, and sports apparel shops. ? Advertising and Promotion. Aside from collaborating with top companies and school and national sports team, promotions will come in small packages as smal l distributors especially in rural areas will also be utilized to widen the reach of the product. Aesthetics will also play an important role in Breeze Waters advertising, as consumers are naturally drawn to attractive things and the photography we will be using reflects the quality of the products and attention to detail we put into it. Customer Service. Perpetual warranty will be provided. Breeze Waters believes that products sale is not the end of the cycle. Customer satisfaction is constant and hence perpetual. 8. Marketing Research We need to cover two main elements of market research: ? Manufacturers. We need to know the market of manufacturers in the geographic area of our target market, including market trends and developments related to manufacturers of water coolers. ? Channel Marketing. We nee to know the trends in channel competition, emergence of new channels, economics, major competitors and substitutes, new technologies and major players in the target market. Being in the introduction stage, our research is mainly secondary research generated by keeping up with the media, including trade press, international association of water cooler companies and the Internet. We should quickly establish a strong filing system so that we can use the information that appears in secondary sources and catalog and organize for effective use later on. III. Financials The following sections will outline the important financial assumptions. Breeze Waters will address break-even analysis, sales forecast, expense forecast, and indicate how these activities link to the marketing strategy. 1. Break-even Analysis The Break-even Analysis indicates what is needed in monthly revenue to break even. Break-even Analysis |12 ounce |1 Liter | |Monthly Units to break-even |1,000 |500 | |Monthly Sales break-even | 500,000. 00 | 500,000. 00 | |Assumptions: |Â   |Â   | |Average per unit revenue |500 |1000 | |Average per unit variable cost |350 |700 | |Estimated monthly fixe d cost |150,000 |150,000 | 2. Sales Forecast Breeze Waters conservatively projected its sales. It will steadily increase sales as the advertising budget allows. Our sales will have a steady minimum increase of 10% per year both for the 12 ounces and 1 liter sizes of Breeze Waters. Sales Forecast |2013 |2014 |2015 |2016 |2017 | |Sales: | | | | | | |12 Ounce Breeze Waters | 6,000,000. 00 | 6,600,000. 00 | 7,260,000. 00 | 7,986,000. 00 | 8,784,600. 00 | |1 Liter Breeze Waters | 500,000. 00 | 550,000. 00 | 605,000. 00 | 665,500. 00 | 732,050. 00 | |Total Sales | 6,500,000. 00 | 7,150,000. 00 | 7,865,000. 00 | 8,651,500. 00 | 9,516,650. 0 | | | | | | | | |Direct Cost of Sales (70% of Sales) | | | | | |12 Ounce Breeze Waters | 4,200,000. 00 | 4,620,000. 00 | 5,082,000. 00 | 5,590,200. 00 | 6,149,220. 00 | |1 Liter Breeze Waters | 350,000. 00 | 385,000. 00 | 423,500. 00 | 465,850. 00 | 512,435. 00 | |Subtotal Cost of Sales | 4,550,000. 00 | 5,005,000. 00 | 5,505,500. 00 | 6,056,050. 00 | 6 ,661,655. 00 | 3. Expense Forecast The expense forecast will be used as a tool to keep Breeze Waters on target and provide indicators when corrections/modifications are needed for the proper implementation of the marketing plan. The same with monthly sales, expenses are also expected to grow at least by 10% each year and a steady contribution margin of 30% for five years. |Monthly Expense |2013 |2014 |2015 |2016 |2017 | |Payroll | 420,000. 00 | 462,000. 00 | 508,200. 00 | 559,020. 00 | 614,922. 00 | |Sales and Marketing Expense | 600,000. 00 | 660,000. 00 | 726,000. 00 | 798,600. 00 | 878,460. 00 | |Depreciation Expense | 60,000. 00 | 66,000. 00 | 72,600. 00 | 79,860. 00 | 87,846. 0 | |Leased Equipments | 144,000. 00 | 158,400. 00 | 174,240. 00 | 191,664. 00 | 210,830. 40 | |Utilities | 120,000. 00 | 132,000. 00 | 145,200. 00 | 159,720. 00 | 175,692. 00 | |Insurance | 24,000. 00 | 26,400. 00 | 29,040. 00 | 31,944. 00 | 35,138. 40 | |Taxes | 240,000. 00 | 264,000. 00 | 290,400. 00 | 319,440. 00 | 351,384. 00 | |Total Expenses | 1,608,000. 00 | 1,768,800. 0 | 1,945,680. 00 | 2,140,248. 00 | 2,354,272. 80 | | | | | | | | |Percentage of Sales |24. 74% |24. 74% |24. 74% |24. 74% |24. 74% | |Contribution Margin | 1,950,000. 00 | 2,145,000. 00 | 2,359,500. 00 | 2,595,450. 00 | 2,854,995. 00 | |Contribution Margin/Sales |30. 00% |30. 00% |30. 00% |30. 00% |30. 00% | IV. controls This plan is about implementation, introducing new and innovative products and making it better. It is worth nothing if not implemented. In this chapter we look at specific implementation programs, and the details that it takes to make it happen. ? Implementation. The following table and chart identify the key marketing programs. Dates and budget are clearly established. Point persons are informed of their main programs and they are on board with implementation We will be tracking plan vs. actual results for each of the programs and discussing them at our monthly meetings. The programs will be revised each year. This year’s plan includes only the programs to be implemented this year. Milestones |Â   |Â   |Â   |Â   | |Corporate Identity Revisions |3-Jan |5-Feb | 10,000. 00 |KMDM | |PR Development Quotes |20-Jan |22-Oct | 20,000. 00 |ACM | |Website Online |2-Jan |30-Mar | 55,000. 00 |KNDM | |Standard Page Brochure |3-Mar |30-Apr | 50,000. 00 |KNDM | |PR: Sponsorship in schoo l leagues |12-Jun |30-Sep | 350,000. 00 |ACM | |Targeted Advertising |16-Aug |15-Nov | 100,000. 0 |KMDM | |Athletes (collegiate/national) |16-Aug |15-Nov | 500,000. 00 |ACM | |Industry Fieldworkers |11-Sep |31-Dec | 300,000. 00 |ACM | |Press Release 1 |6-Jun |6-Jun | 5,000. 00 |KMDM | |Press Release 2 |1-Dec |1-Dec | 5,000. 00 |KMDM | ? Marketing Organization. Our Marketing Department is headed by Arnold C. Madrio, a seasoned marketer exposed in various marketing efforts brought about by his previous experiences in the field. We need the marketing department to maintain its professional integrity above and beyond the specific associates looking out for our marketing goals and implementing the marketing program as best fits our strategy. ? Contingency Planning. The most likely change in the marketing scheme is adding bigger sizes of Breeze Waters and introducing the same to a different market segment. We will be keeping a close eye on the market trends related to this plan. As of today, we expect we can develop our niche and focus without direct competition from the market with the same product specifications. Worst case scenario is that Breeze Waters cannot support itself on a going concern basis and having to liquidate equipment and intellectual capital to cover liabilities.